The rise of NIL changed college athletics forever, giving student-athletes the right to profit from their name, image, and likeness for the first time. But most early platforms were built to serve brands, not the athletes or fans at the center of it all. Roy set out to change that with a two-way marketplace where fans support athletes directly and athletes build real financial momentum.

The work covered the full brand build, from naming and visual identity to MVP app design, design system, and interactive prototype. The goal was to merge fintech clarity with fan energy, creating a product that felt fresh, intuitive, and authentic to the athletes it was built for. Roy launched with a platform that gives student-athletes a new way to monetize their influence, deepen fan relationships, and take ownership of their personal brand.